d'Alba: The Korean Skincare Brand Built on White Truffle
A Seoul-founded brand that blends Italian white truffle with K-beauty formulation to build glow-focused routines the brand describes as vegan.
d'Alba is a Korean skincare brand launched in 2016 that takes its name and its hero ingredient from Alba, Piedmont — the Italian region famous for white truffles. According to the brand, its products are vegan-certified and built around white truffle extract, with a proprietary blend called Trufferol at the center of the formula. The brand is best known internationally for its White Truffle First Spray Serum, and Kayty features three of its products.
Who d'Alba Is For
If you care about glow, prefer lightweight textures, and want your routine to be fully vegan, d'Alba is a brand worth knowing. It operates at the intersection of K-beauty formulation technology, Italian luxury aesthetics, vegan beauty standards, and glow-focused skincare. The products suit a wide range of skin types and are designed to be layered easily — morning or evening, alone or over makeup — though all three featured here contain fragrance, so patch test first if your skin is fragrance-sensitive. Whether you are building your first serious routine or looking to simplify, this brand fits without fuss.
Where the Brand Comes From
The operating company was originally established as Bmonument Co., Ltd. in March 2016, with the d'Alba brand launching in August of the same year. In July 2024, the company officially changed its corporate name to d'Alba Global Co., Ltd. The Seoul-based team headquartered in Mapo-gu built the entire brand identity around a single geographical inspiration.
The brand name "d'Alba" literally means "from Alba," reflecting its commitment to bringing the luxury of white truffle-infused skincare to everyday beauty routines. The brand also notes that "alba" means "dawn" in Italian. Ban Seongyeon, founder of d'Alba, was personally inspired by the history and benefits of white truffles grown in Piedmont, Italy. That founding story — a Korean entrepreneur drawn to one of Europe's most prized natural ingredients — shaped everything from the packaging to the formulation philosophy.
The Ingredients That Define It
The founder was profoundly inspired by the story of the white truffle, one of the world's rarest and most valuable ingredients — and beyond its culinary prestige, the brand says white truffle is rich in vitamin C, B12, amino acids, and minerals that support elasticity and antioxidant protection. That, according to the brand, is why d'Alba uses white truffle extract across its range rather than as a single hero product.
According to the brand, its exclusive ingredient, "Trufferol," is a combination of Italian white truffles and tocopherol to incorporate moisture-hydration and elasticity care. Think of it as the brand's signature compound: the antioxidant richness of white truffle amplified by vitamin E, appearing in everything from serums to sunscreens.
The brand is also growing as a premium vegan brand by obtaining certification of the Italian vegan V-label. That certification sits alongside Dermatest Excellent, a German dermatological test standard. The brand says its products carry both.
The Products Featured on Kayty
d'Alba White Truffle First Spray Serum is where most people start with this brand, and for good reason. According to the brand, the White Truffle First Spray Serum has sold over 10 million bottles globally. It is a double-layer formula: shake before use, then mist onto clean skin or over makeup. One layer is a white truffle and niacinamide serum; the other is a blend of eight plant oils. The result is a dewy, hydrated finish that doesn't feel heavy. It works as a first serum step in your morning routine, a midday refresh, or a setting spray after SPF — which is part of why it became a fixture in Korean daily routines long before the rest of the world caught on.
