COSNORI: The Korean Beauty Brand Behind the Long Active Eyelash Serum
A South Korean total beauty brand, active since 2001, that describes its makeup, skincare and eye care as vegan and plant-based.
COSNORI is a South Korean beauty brand that, according to the brand, started as one of Korea's first e-commerce beauty retailers in 2001 before launching its own house label. Now present, by its own account, in roughly 60 countries, it is best known for two hero products: the Whitening Dress Cream and the Long Active Eyelash Serum, which the brand says has won multiple awards.
Who This Brand Is For
If you have ever stared at your lashes in the mirror and wondered whether a serum could actually do something useful, COSNORI is worth understanding. The brand sits at the intersection of everyday Korean makeup and targeted ingredient-led care — not a clinical-grade specialist, but not a basic cosmetics label either. It makes sense for anyone who wants a total beauty routine anchored by formulas the brand describes as vegan and plant-based without having to piece together products from a dozen different brands.
The Kayty routine that features COSNORI leans into doing the most: layering multiple steps, going beyond the basics, and investing in the parts of a routine that often get skipped — including lash care. If that sounds like your approach, this brand fits naturally.
Origin and Philosophy
COSNORI was established in 2001, building on what became two decades of beauty industry experience. The company started as a business operating across multiple brands before developing its own house label — today the official COSNORI mall also carries sister lines including Greenmonster and 8Grow.
The name COSNORI is coined from the words "Cosmetics" and "Original," and that framing shapes the brand's entire output: products with a distinct point of view, grounded in science, that aim to feel like a natural extension of who you already are. The brand creates makeup, skincare, body, and hair care solutions powered by plant-based ingredients to address various skin concerns. The brand says its focus across categories is vegan certification, patented actives, and formulations made for everyday use.
The brand has been expanding globally with total beauty as its core inspiration. That ambition now extends to approximately 60 countries, with the brand's products available across a wide range of international markets.
What COSNORI Is Known For
Two products define the brand's reputation above all others. According to the brand, the Whitening Dress Cream gained widespread recognition and was rated the best tone-up cream on the Korean TV show "Get It Beauty." It put COSNORI on the map in a category — base makeup and skincare hybrids — where the Korean market is particularly competitive.
The Long Active Eyelash Serum, launched in the second half of 2020, quickly became the brand's defining product internationally. According to the brand, it topped sales charts in Korea, has been recognized in 21 beauty awards and was named the No.1 eyelash serum at the 2022 Hwahae Beauty Awards; the brand also reports more than 4.5 million users worldwide.
Beyond these two flagships, the brand says COSNORI's eye makeup products — including eyebrow products, mascara, brush eyeliner, and gel eyeliner — are prominently stocked in Olive Young offline stores across South Korea and have become top sellers in the market.
The Kayty Product: Long Active Eyelash Serum
This is the serum that put COSNORI in bathrooms across Korea and, increasingly, abroad. It is an oil-free, water-based formula designed to be applied along the lash line and through the lashes themselves — both eyelashes and brows — as part of a daily morning and evening routine.
