CHUNGMIJUNG: The Korean Skincare and Haircare Brand, Explained
A Korean beauty brand known for botanically rich, naturally derived formulas for skin, scalp, and hair.
CHUNGMIJUNG is a Korean skincare and haircare brand founded in 2008, which says it was the first in Korea to earn German BDIH organic certification. Its focus is on botanical formulas made in Korea — particularly for the scalp and skin. Kayty features its Kelp Shampoo, a sulfate-free scalp cleanser built around fermented kelp and 13 plant extracts.
Who This Brand Is For
If you have a dry, reactive, or easily irritated scalp — or if you prefer your beauty routine to sit closer to nature than a laboratory — CHUNGMIJUNG is worth knowing. Established in 2008, this Korean beauty brand provides a range of organic products including body care, hair care, and skincare made with naturally derived ingredients. Its formulas are designed for people who read ingredient labels carefully and want plant-based alternatives without giving up efficacy. As a Korean skincare and haircare brand, CHUNGMIJUNG appeals particularly to those dealing with scalp sensitivity, dryness, or a desire to simplify their routine around products the brand describes as organic.
Where It Comes From
CHUNGMIJUNG was founded in 2008, offering a full range of body, hair, and skincare products made with naturally derived, organic ingredients. According to the brand, its products are made in Korea. The brand's origin story is rooted in a specific frustration: at the time of its founding, Korea had no standardized definition for what "natural cosmetics" actually meant. Any product with even a trace of botanical content could carry that label. According to the brand, CHUNGMIJUNG set out to do something more rigorous — to build formulas that were genuinely organic, verifiable, and meaningful to the people using them.
By 2010 the brand had gained traction in the Korean market, and by the mid-2010s it had taken the next step: pursuing international certification to back up its ingredient philosophy. According to the brand, it became the first Korean brand to obtain German BDIH organic certification, eventually securing it across 16 products after a two-year certification process.
What BDIH Certification Actually Means
For readers outside of Europe, BDIH is worth understanding. BDIH is a German certification awarded by a non-profit association to manufacturers around the world — an unmistakable sign that a natural cosmetic has been certified and approved. Under the standard, certified products are made with natural ingredients and exclude silicones, paraffin, synthetic fragrances, and synthetic dyes. Importantly, the label is not awarded to a brand — it is awarded to individual products. That means each certified product in the CHUNGMIJUNG lineup went through independent review on its own merits.
BDIH is one of the oldest and most stringent European certification systems created in Germany, founded in 1951, representing the interests of manufacturers and trading firms in health-related products, including cosmetics. Earning it as a Korean brand — and doing so across 16 products — was a significant undertaking, and it remains one of the clearest signals of what CHUNGMIJUNG stands for.
What the Brand Is Known For
CHUNGMIJUNG's range spans scalp care, face, and body, but its most recognized territory is hair and scalp. Haircare favorites like the Black Grain Shampoo, Kelp Hair & Scalp Essence, and Kelp Treatment target nourishment and scalp health. In skincare, the Aloe Fermentation Cleansing Oil stands out, blending olive oil and aloe to cleanse and refresh without residue.
