UNOVE

UNOVE is a South Korean haircare brand launched in 2021, developed as a premium extension of parent brand Dr.FORHAIR, which was founded in 2014 by a team of researchers specializing in hair issues. The brand focuses on high-performance hair care solutions that combine innovative technology with nourishing ingredients, offering products designed to repair damaged hair, boost volume, and provide hydration. It has been the No. 1 haircare brand at Korea's largest beauty retailer, Olive Young, from 2022 to 2025. UNOVE's proprietary DeepCore Bond Technology delivers triple bond care designed to reinforce bonds, support strength, and seal the cuticle, with hero lines including the Deep Damage Treatment EX, Deep Damage Repair Shampoo, and Silk Oil Essence.