Mise-en-Scène

Mise-en-Scène, launched in 2000 as a hair coloring brand, has since evolved into a total haircare brand encompassing the full spectrum of haircare and styling. It belongs to the Amorepacific Group and was Korea's first hair-coloring agent to incorporate serum. Its product range includes the Perfect Repair Line for intensive care, a Professional Line with customized solutions, hair coloring products, and styling products; the Perfect Repair Serum has been a best-seller in Korea since 2011. The brand's core philosophy is that "hair styling is self-expression."