moev

moev is a South Korean haircare brand built around a scalp-first philosophy, treating the scalp as an extension of the skin rather than focusing solely on the hair shaft. The brand is best known for its signature Annurcatin™ line, which centers on a proprietary complex of Annurca apple extract, biotin, and 22 amino acids designed to strengthen hair roots, address hair loss concerns, and improve overall scalp health. Its product range spans shampoos, treatments, hair tonics, and hair creams, all formulated without harsh chemicals and with a slightly acidic pH to support the scalp's natural balance.