rdrd

rdrd is a South Korean skincare brand launched in February 2026 by i-Family SC (아이패밀리에스씨), the company behind the global color cosmetics brand rom&nd. The brand is built around a single skin concern — redness — and segments consumers by redness type (flushing, acne-related redness, post-acne marks, and extreme sensitivity) to offer targeted, step-by-step solutions. Its debut hero line, the Apple Lacto collection, centers on a proprietary ingredient called Apple Lacto Exosome™, derived from apple-origin actives processed through a Lactobacillus fermentation method, and spans bubble-texture popping toners and serums. rdrd distributes through its own brand store and the Olive Young online and offline channel.