Dear, Klairs

Dear, Klairs is a South Korean skincare brand founded in Seoul in 2010, built around a cruelty-free, sensitive skin-friendly approach, offering products made with minimal ingredients and free of colorants, alcohols, parabens, and artificial fragrances. The brand operates under Wishcompany (formerly known as Wishtrend). Founded on the philosophy of "Positive Beauty," the brand focuses on gentle, effective skincare for sensitive skin, using minimal yet purposeful formulas aimed at bringing balance to both skin and life. Hero products include the Supple Preparation Facial Toner, Rich Moist Soothing Cream, Freshly Juiced Vitamin Drop serum, and Midnight Blue Calming Cream.