LANEIGE is a South Korean cosmetics brand launched by AmorePacific in 1994, headquartered in Seoul, South Korea. The brand's central concept is based on its Advanced Water Science technology, with an emphasis on skin hydration. Flagship products include the Water Bank skincare line, Water Sleeping Mask, BB Cushion foundation, and lip treatments; the brand is also recognized as a pioneer in overnight sleeping masks, designed to deeply nourish, soothe, and replenish skin during sleep.
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