SKINFOOD

Established in 2003 but rooted in the beauty industry since 1957, SKINFOOD is a South Korean skincare and makeup brand that utilizes familiar food ingredients to create nature-inspired products catering to all skin types. It is recognized as the first cosmetic brand built around the concept of "Treat your skin with food," grounded in the philosophy that good food for health is also good for skin. Hero lines include the Black Sugar, Royal Honey Propolis Enrich, Rice, and Egg White collections, with bestsellers such as the Black Sugar Mask Wash Off and the Royal Honey Propolis Enrich Essence. The brand operates approximately 350 stores in Korea and maintains a presence in 16 countries globally.