Anua

Anua is a South Korean skincare brand launched in South Korea in 2019 by The Founders, a Korean brand-building company. The brand is most closely associated with the ingredient heartleaf (houttuynia cordata), a botanical known for soothing and anti-inflammatory properties, anchored by its hero product, the Heartleaf 77% Soothing Toner. Anua pursues healthy beauty led by a well-balanced lifestyle, with a brand philosophy centered on simplicity and sustainability. The brand focuses on pure, organic ingredients and produces 100% Korea-made products with minimal packaging.